Green is niceness, beauty, the good side of life. So let's plant trees, create more nature, care better for nature there is. But what about those in need? What about the millions of people living in dusty townships, dry areas, little rainfall, trees cut down for fuel-wood, lowest income? Does it make sense to talk to them about greening their life? What about the practical problem of resources the poor do not have? That's where this campaign starts.
At the source of our campaign we'll find a clever product, designed to give everyone, whether it is in rich, poor, dry, wet, wide or narrow areas, the possibility to create there own beautiful green walls - no matter if it is for the harvest of food, to keep or to the other side of your green wall cool or just for the beauty of plants.